Theatre seating is best for keynote sessions. If possible, place the chairs in a semi-circle. Round tables are best for interaction and working in teams. Ask for "Half-Moon Style Set Up with Rounds."
If you want a classroom setting
style."
The night before a distributor meeting with an important client, I walked into a classroom set up with straight rows for 350 people. I immediately requested that the hotel crew change it. The manager said they had always used straight setup for their annual meetings, but he would see that the change was made. It made such a difference in creating intimacy and encouraging audience participation that it is now common practice.
Another important rule of thumb is to always place your platform and podium on the long wall. If you put it on the short wall, you will impede the speaker/audience connection.
never set the rows straight across. If you do, you will interfere with a sense of closeness you want for communication. A wide middle row with narrow aisles and two angled rows on both sides would be best. This is often referred to as "Chevron
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