Your goal should be to provide a meeting that delivers what your people not only need to have but also want to know. Before making any decisions, put yourself in their shoes. Today's professionals are working long hours and are under pressure to perform. They have too much to accomplish in too little time. The moment they realize that they will have to attend an upcoming meeting, they begin thinking about what will be waiting for them when it's over—all those phone calls, e-mails, paperwork, critical projects and to-do's.
Busy professionals want and need to receive VALUE from the investment of their time. If you are planning a sales meeting, keep in mind that for decades a sales meeting has been used as a critical link between a company and its sales team. It has been traditionally used to update sales staff on product knowledge, selling skills, sales goals, marketing direction, administrative and service needs, plus the lure of incentives.
A great meeting should also provide an opportunity for:
- An update on company business and product knowledge
- A learning experience that will sharpen their skills and help them to perform their job more effectively--training, information and ideas on how to increase their sales, manage their staff or perform their job more effectively
- Answers to any questions they may have about the company
- Solutions to their problems
- A welcome respite from their day-to-day job functions
- Rewards, awards, gifts and recognition
- An opportunity to participate, interact, share best practices, socialize, network and have fun
- A team-building activity that develops a sense of connectedness and camaraderie
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